We are seeking an experienced CRM Manager to join our dynamic team in the iGaming industry. If you are passionate about data analysis, campaign optimization, and increasing conversion rates in the online casino world, this role is for you! You will work with performance traffic, develop effective communication strategies, and influence key business metrics. Join us to grow within a rapidly expanding industry!
Requirements:
- Experience: At least 2 years as a CRM Manager in the iGaming sector, focusing on Casino.
- Industry Knowledge: Deep understanding of the casino industry, including user behavior, gaming mechanics, bonus systems, and game types.
- Metrics: Confident in managing key indicators such as GGR, NGR, Turnover, ATPU, etc.
- Communication Channels: Experience working with Email, SMS, and Push notifications.
- Strategies: Ability to build effective communication funnel chains (Email, SMS, Push) to boost performance traffic conversions.
- Data Analysis: Experience working with large data volumes, data aggregation, in-depth analysis, and deriving insights.
- Testing: Practical experience conducting A/B tests, validating results, analyzing outcomes, and optimizing marketing metrics.
- Language: English proficiency at level B2 or higher.
- Experience in operating with Tier 1 and Tier 2 markets will be a significant plus.
Responsibilities:
- Campaign Planning: Developing and launching regular promotional campaigns for performance traffic to increase engagement and conversions.
- Setup and Customization: Creating and optimizing campaigns across various channels (Email, SMS, Push); building funnels focusing on ROI.
- Analysis and Optimization: In-depth analysis of campaign results, monitoring key metrics, and implementing improvements to enhance effectiveness.
- Coordination: Collaborating with related teams (designers, copywriters, and other specialists) to produce quality mailings and creatives.
- Strategic Development: Participating in the creation of the promotional calendar, testing new hypotheses, and conducting A/B experiments to identify the most effective strategies (e.g., increasing open rates).
- Innovation: Implementing new ideas for process optimization and growth in profitability.